The Birth of Maison Social
You don’t need a full-time comms team. You need the right team when it counts.
Chloe Abade is a communications and brand strategist with a background in Professional Communications and Public Relations (Honours) from RMIT University, complemented by further education at The National Fashion College in Sydney. She brings a unique balance of commercial strategy and refined visual sensibility to every project.
Her career began on the retail floor, where nearly a decade of frontline experience shaped her deep understanding of consumer behaviour and brand connection. This insight laid the foundation for her transition into corporate communications, where she honed her skills across PR, campaign strategy, creative direction, data-led decision-making, and team leadership.
Over the years, Chloe has contributed to high-profile projects with organisations such as IMG, Vogue, Gucci, and Fashion Week, delivering results in dynamic, high-stakes environments. Most recently, she played a key role in the successful Australian market entry of power house global brands, executing strategic campaigns that achieved record-breaking outcomes. Her leadership is grounded in collaboration, and she is known for elevating those around her while delivering measurable impact.
At Maison Social, Chloe leads a nimble, highly capable team designed for modern business needs, providing strategic communications support without unnecessary complexity. Her approach is clear, considered, and outcomes-focused, built for businesses that value precision, timing, and integrity.
Why Maison Social Exists
Maison Social was born out of equal parts frustration and respect.
After years immersed in the industry, founder Chloe Abade noticed a growing disconnect: a saturated market filled with self-appointed “experts,” many lacking real-world experience, charging premium rates while delivering ego over excellence. Meanwhile, long-standing businesses, the ones who paved the way, were being overlooked, undervalued, or expected to adapt to a digital world with no real support, just noise.
What happened to the hustle? The service-first mindset? The respect for people who had already built something worth protecting?
Maison Social was created to fill that gap. A communications agency built not for hype, but for substance. Designed specifically for established businesses, legacy brands, and independent operators who didn’t grow up in the age of social media, but now want to navigate it on their own terms.
No lock-in contracts. No one-size-fits-all retainers. Just expert, honest support—only when you need it.
Maison Social delivers elegant, strategic, and flexible communications across brand strategy, content, PR, events, and creative direction. Led by Chloe’s hands-on, multidisciplinary approach, the agency is a trusted partner for businesses that don’t want to be overwhelmed—they just want to evolve.
We don’t chase attention; we earn trust.
